Certification

Before introducing some details of Adwords, we would like to know that we are certified as "Adwords Qualified Individual". You can view the certification at Google's official website.

How does it work?

Internet users use Google in order to search for content with specific keywords. If one or more keywords are relevant to the services and products that you provide then your ad is displayed above or near the search results.

Targeting

With traditional advertising methods, the ads are showed at a large crowd. With Adwords the ad is displayed according to what the potential customer is looking for! When a user enters a specific search query at Google, the natural results are shown along with your advertisement. Therefore you get known exactly when the user should know you!

Methods for calculating costs

With Adwords advertising model you can be advertised either with Cost Per Click (CPC) or Cost Per Thousand Impressions (CPM). You can also adjust your maximum CPC and CPM. The CPC and CPM are evaluated according to advertising competition and the relevancy of your site with the searched keywords.

Uses

Use Adwords now to get more visitors, increase your sales or increase your brand awareness

Advantages

Advertising with Google Adwords offers the following:

• Target specific areas and languages in the world
• Target people that are looking for the services that you offer
• Show your company to the world's most popular search engine
• Adjust your budget according to your needs
• Show your Advertisement only when you want (eg you can show your ad only on working days and hours)
• Start and stop your ad whenever you want
• Show your company immediately! You don't have to wait for search engines to crawl your site